Duende Press is a self-publishing imprint, which means you are in charge creatively, financially, and authoritatively. What we do is keep you from having to figure out the publishing process and conduct the steps yourself. We know what to do, so you don’t have to. This also means that you get to keep 100% of the rights and royalties to your book–even if you hired our team to write it.

After the design process is completed and the cover and interior files are ready to print, we upload the files to a print-on-demand printer. We provide title information, book description, categories, keywords, retail price, an ISBN and barcode to the printer, and we set up your distribution channels. Once the files are approved for printing, we will send you a proof copy for review and after any proof changes are made, we proceed with publishing.

Your customers will have the option of ordering from online sellers such as Amazon, and you’ll be able to order copies yourself to sell at readings and presentations or to friends and family.


Duende Press is not responsible for marketing your book for you. However, we do offer add-on marketing consultation services to help guide you in this critical area.  These include but are not limited to:

  • Author platform  (building your network of potential readers)

  • Author website (design and development)

  • Social Media  (selecting the appropriate channels; Facebook, Instagram, Twitter, LinkedIn, etc.)

  • Reviews (solicitation for book reviews, testimonials, and foreword)

  • Publicity (representation among newspapers, magazines, radio stations, blogs, etc.)

  • Events (marketing schedule for launch party and event planning)

For those choosing not to publish with Duende Press and to instead approach traditional publishers:

  • Query Letters (one-page letter sent to literary agents in an effort to get them excited about your book.)

  • Book Proposals (a lengthy proposal sent to literary agents that argues why your book is a marketable product)